I am a seasoned enterprise software product management executive with over 15 years of industry experience at Oracle, Mercury, and leading venture-funded
startups such as Wily Technology.
I've done both inbound product management and outbound product marketing for over a decade.
I've learned what works and what doesn't, how to work efficiently, and how to navigate the minefields that all too often trip up product managers.
My experience includes sales and software development, which provides me with the breadth of experience required to understand and lead multi-disciplinary product development teams.
What I look for in an employer are 1) a commitment to customer success; 2) a passion for innovation; and 3) a culture focused on integrity and collaboration.
These ingredients are essential for the creation and marketing of products that customers love.
Product strategy, product roadmap, market research, customer interviews, competitive research, usability research, product requirements, MRD, PRD, agile, business plan,
business case, pricing, positioning, project management, sales enablement, marketing plans, launch plans, lead generation, social media, demand generation,
SEO, SEM, Adwords, inbound marketing, product evangelism, sales training, sales tools, demos, whitepapers, sales presentations, webinars, screencasts, tradeshows, bloggin, WordPress
Product management techniques and tools that I use:
Know the role. Get training from Pragmatic Marketing. Commit their framework to memory.
Communicate regularly with your customers and sales force.
I find it best to do this via a combination of Campfire, blogging, IM and Twitter, as well as good old telephone and face-to-face.
Know your market. Create Google Alerts on your products, competitors, technologies, and events, then use Gmail's auto-file to build a large, searchable database of what's happening in your market. Track customer browsing patterns with Google Analytics and Omniture.
Create customer discussion forums with tools like Get Satisfaction.
Survey customers with SurveyMonkey or a similar tool.
Streamline product requirements management with FeaturePlan and/or Accept. No budget? A wiki can often accomplish most requirements management needs. Twiki is my favorite.
Evangelize effectively. Presentation Zen is a great place to start.
PowerSpeaking provides excellent coaching.
To make things easy for your audience, try a web-based presentation service such as DimDim, Breeze, Teamslide, ZohoShow, or Thumbstacks. These are often cheaper and simpler than than Webex and Microsoft LiveMeeting.
Meet regularly to drive teams towards consensus.
I'm a big fan of Agile techniques like scrum, sprints, backlogs, and daily stand-ups to do this.
If your team is dispersed, Google Video Chat helps convey nonverbal communication that might be missed on a voice call.
Arm your sales team.
A well-crafted demo is worth a thousand PowerPoints.
Jing is my favorite tool for creating screencast demos.
For live demos that can't be done through a browser, use VMware to distribute images of demo environments.