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About Me
I am a results-oriented enterprise software product management executive with over 15 years of industry experience at Oracle, Mercury, and leading venture-funded startups such as Wily Technology.
My specialties are product portfolio management, strategy and positioning; customer, competitor, and market research; usability and user-centered design, competitive analysis, and evangelism and sales enablement.
Having done product management for over a decade, I've learned what works and what doesn't, how to work efficiently, and how to navigate the minefields that all too often trip up product managers.
My experience includes sales and software development, which provides me with the breadth of experience required to understand and lead the members of a multi-disciplinary product development team.
What I look for in a prospective employer is whether it has a collaborative team environment that enables the development of products customers love.
Contact me:
My Affiliations
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Product Management Tools I use:
- Know the role. Get training from Pragmatic Marketing. Commit their framework to memory.
- Communicate regularly with customers and sales force. Use blog software, such as WordPress or TypePad. Syndicate your blog with Feedburner so it gets read regularly in feed readers. Add customers to your IM buddy lists so you can quickly get input from them.
- Know your market. Survey customers with Vizu, SurveyMonkey and Zoomerang. Track customer browsing patterns with Omniture. Create customer discussion forums with tools like phpBB and Phorum.
- Streamline product requirements management with Pligg, FeaturePlan and/or Accept. No budget? A wiki can often accomplish most requirements management needs. Twiki is my favorite.
- Be accessible and transparent. Use Meebo to connect to most major IM networks. Use Skype to let overseas customers and team members call you, and vice-versa. Use Twitter to be transparent about what you're working on.
- Evangelize effectively. Presentation Zen is a great place to start. PowerSpeaking provides excellent coaching. To make things easy for your audience, try a web-based presentation service such as Breeze, Teamslide, ZohoShow, or Thumbstacks. These are often cheaper and simpler than than Webex and Microsoft LiveMeeting.
- Meet regularly to drive teams towards consensus. If your team is international, Skype Conferences provides a voice component to complement the presentation sharing tools above. This Time Tracker is helpful for finding meeting times for dispersed teams.
- Arm your sales team. Use iBackup to create limited-use download links your sales team can use to send software to customers without fear of piracy. Use Camtasia to create easily-driven Flash demos that run in any browser. Use VMware to distribute images of live demo environments.
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